This new report from Screen Digest provides detailed historical data and five year forecasts for all key aspects of the pay TV markets in 21 Western and key Eastern European markets. 169 pages long and containing 237 charts, this essential report looks at the future of the European pay TV market and measures the progress of the migration of subscribers from analogue to digital pay TV services.
Digital homes in Europe are due to grow from a just under one third of the pay TV total at the end of 2003 to almost 60% by the end of 2008. There has been a marked acceleration in European pay television subscriber growth in 2004, with 2.6 m net additions, compared with 1.3m in 2003.
The report includes:
- 169 pages and 237 charts
- Analysis of cable, DTH, terrestrial and IPTV platforms
- Historical data from 1998 to 2003
- Forecast data from 2004 to 2008
- Coverage of 17 Western and 4 Eastern European countries
- Pay TV market overviews for each country
Key findings and key questions from the report:
- Europe's cable operators have turned the corner and have begun to increase investment and marketing spend
- At the end of 2003 there were 82.4m digital TV subscribers in Europe – this figure will rise to 94.4m by the end of 2008
- Cheaper set-top-boxes are helping to drive the pay TV market forward
- DSL will become an additional distribution vehicle for existing pay TV channels rather than a competitor
- Cable TV subscriptions will increase at a greater rate than satellite as the ma-jor cable operators digitise their networks