This new report from Screen Digest outlines mobile phone network operator strategies for wireless gaming across Europe, North America and the Asia Pacific region. The report includes forecasts to 2010 for games revenues, enabled handsets and monthly ARPUs for games subscribers. Games deployments and pricing strategies for each operator are covered in detail.
The report includes:
- Forecasts for games download revenues up to 2010
- Forecasts for installed base of games-enabled handsets up to 2010
- Monthly mobile gaming ARPU per games-enabled subscriber
Key findings and key questions from the report:
- Total worldwide games download revenue will top €5bn by 2010.
- Korea and Japan currently account for the vast majority of worldwide games download revenues
- Western Europe and North America are currently around 2-3 years behind the Far Eastern markets in terms of games handset penetration
- Should operators adopt 'Flat-rate' or 'Pay-per-download' pricing models?
- What are the key issues that network operators must beware of to ensure their position as market drivers?
- How many games are made available by different network operators?
- What are the core technologies adopted by different network operators?
- What are the price ranges for games downloads by country? Are operators adopting 'Walled Garden' or 'Open Access' mobile gaming strategies